PicsArt Gold, which rolled out in mid-March, costs $8 per month, although that price drops by half for users who commit to an annual subscription. “But with subscriptions,” he said, “we’re able to reduce exposure to regular ads.” “We’re looking to monetize experiences,” said Wilson Kriegel, chief business officer at PicsArt, which hit the 100-million monthly active user mark in 2017, the year after snagging $20 million in Series B funding. Think of PicsArt as the love child of Instagram and Photoshop in app form.Īdvertising and in-app purchases make up the bulk of its revenue, but the photo-sharing and sticker creation app is branching out with an ad-free subscription model. “ The Sell Sider ” is a column written for the sell side of the digital media community.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |